APA (7. basım) Alıntı

Dunn, S. W., & Barban, A. M. (1974). Advertising: Its role in modern marketing (3d ed.). Dryden Press.

Chicago Style (17. basım) Atıf

Dunn, S. Watson, ve Arnold M. Barban. Advertising: Its Role in Modern Marketing. 3d ed. Hinsdale, Ill.: Dryden Press, 1974.

MLA (8th ed.) Atıf

Dunn, S. Watson, ve Arnold M. Barban. Advertising: Its Role in Modern Marketing. 3d ed. Dryden Press, 1974.