Advertising: its role in modern marketing
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Hinsdale, Ill.,
Dryden Press
[1974]
|
| Edition: | 3d ed. |
| Subjects: |
| Physical Description: | vii, 630 p. illus. 25 cm. |
|---|---|
| Bibliography: | Includes bibliographies. |
| ISBN: | 0030039665 |