Marketing research : an applied approach /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
c1979.
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| Series: | McGraw-Hill series in marketing.
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| Subjects: |
| Physical Description: | xvi, 656 p. : ill. ; 25 cm. |
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| Bibliography: | Includes bibliographies and indexes. |
| ISBN: | 0070347417 |