Advertising planning & techniques /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cincinnati :
South-Western Pub. Co.,
c1979.
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| Subjects: |
| Item Description: | Includes index. |
|---|---|
| Physical Description: | iv, 188 p. : ill. ; 28 cm. |
| Bibliography: | Bibliography: p. 92. |
| ISBN: | 0538041005 |