Accountable advertising : a handbook for managers and analysts /
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| Main Author: | |
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| Corporate Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Henley-on-Thames :
Admap Publications in association with Incorporated Society of British Advertisers ; Institute of Practitioners in Advertising,
1997.
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| Subjects: |
| Physical Description: | xiii, 302 p. : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 189931461X |