Accountable advertising : a handbook for managers and analysts /

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Bibliografische gegevens
Hoofdauteur: Broadbent, Simon
Coauteurs: Institute of Practitioners in Advertising, Incorporated Society of British Advertisers
Formaat: Boek
Taal:English
Gepubliceerd in: Henley-on-Thames : Admap Publications in association with Incorporated Society of British Advertisers ; Institute of Practitioners in Advertising, 1997.
Onderwerpen:
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100 1 |a Broadbent, Simon. 
245 1 0 |a Accountable advertising :  |b a handbook for managers and analysts /  |c Simon Broadbent. 
260 |a Henley-on-Thames :  |b Admap Publications in association with Incorporated Society of British Advertisers ; Institute of Practitioners in Advertising,  |c 1997. 
300 |a xiii, 302 p. :  |b ill. ;  |c 24 cm. 
504 |a Includes bibliographical references and index. 
650 0 |a Advertising  |x Economic aspects. 
650 0 |a Advertising  |x Management. 
710 2 |a Institute of Practitioners in Advertising. 
710 2 |a Incorporated Society of British Advertisers. 
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