Marketing professional services : winning new business in the professional services sector /

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Bibliographic Details
Main Author: Roe, Michael M.
Corporate Author: Chartered Institute of Marketing
Format: Book
Language:English
Published: Oxford : Butterworth-Heinemann, 1998.
Subjects:
Description
Item Description:Includes index.
"Published in association with The Chartered Institute of Marketing"
Physical Description:xvi, 152 p. : ill. ; 24 cm.
ISBN:0750641274