APA (7th ed.) Citation

Andersen, R. C., & Cateora, P. R. (1974). Marketing insights: Selected readings (3d ed.). Austin Press.

Chicago Style (17th ed.) Citation

Andersen, R. Clifton, and Philip R. Cateora. Marketing Insights: Selected Readings. 3d ed. Austin, Tex.: Austin Press, 1974.

MLA (8th ed.) Citation

Andersen, R. Clifton, and Philip R. Cateora. Marketing Insights: Selected Readings. 3d ed. Austin Press, 1974.