Strategic market analysis : top-down and bottom-up approaches /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Mass. :
Marketing Science Institute,
1980.
|
| Series: | Report (Marketing Science Institute) ;
no. 80-105. |
| Subjects: |
| Item Description: | "Working paper." |
|---|---|
| Physical Description: | iv, 26 p. : ill. ; 28 cm. |
| Bibliography: | Bibliography: p. 24-25. |