APA (7th ed.) Citation

Stevens, R. E., & Sherwood, P. K. (1987). Market opportunity analysis. Lexington Books.

Chicago Style (17th ed.) Citation

Stevens, Robert E., and Philip K. Sherwood. Market Opportunity Analysis. Lexington, Mass.: Lexington Books, 1987.

MLA (8th ed.) Citation

Stevens, Robert E., and Philip K. Sherwood. Market Opportunity Analysis. Lexington Books, 1987.