Cita APA (7th ed.)

Brannen, W. H. (1983). Advertising and sales promotion: Cost-effective techniques for your small business. Prentice-Hall.

Cita Chicago (17th ed.)

Brannen, William H. Advertising and Sales Promotion: Cost-effective Techniques for Your Small Business. Englewood Cliffs, N.J.: Prentice-Hall, 1983.

Cita MLA (8th ed.)

Brannen, William H. Advertising and Sales Promotion: Cost-effective Techniques for Your Small Business. Prentice-Hall, 1983.