International marketing strategy 1999-2000 /

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Bibliographic Details
Main Author: Lewis, Keith, 1940-
Corporate Author: Chartered Institute of Marketing
Other Authors: Fifield, Paul
Format: Book
Language:English
Published: Oxford : Butterworth-Heinemann, 1999.
Series:CIM workbook series.
Subjects:
Description
Item Description:Published on behalf of the Chartered Institute of Marketing.
Physical Description:252 p. ; 30 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0750643609 (pbk.) :