Readings on market-driving strategies : towards a new theory of competitive advantage /
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| Other Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Reading, Mass. :
Addison-Wesley,
c1997.
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| Subjects: |
| Physical Description: | xvii, 540 p. : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references. |
| ISBN: | 0321014138 |