Leading product innovation : accelerating growth in a product-based business /
"In this book, Marvin Patterson and John Fenoglio describe how many of today's leading firms have achieved bold new levels of profit and performance through improved product innovation management. More importantly, they provide business leaders with a complete blueprint for replicating tha...
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| Hlavní autor: | |
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| Další autoři: | |
| Médium: | Kniha |
| Jazyk: | English |
| Vydáno: |
New York :
John Wiley,
c1999.
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| Témata: |
| LEADER | 02404nam a22002774a 4500 | ||
|---|---|---|---|
| 001 | c000416310 | ||
| 003 | CARM | ||
| 005 | 00000000000000.0 | ||
| 008 | 990412s1999 nyua 001 0 eng | ||
| 010 | |a 99015417 | ||
| 020 | |a 0471345172 (cloth : alk. paper) | ||
| 035 | |a (OCoLC)41176624 | ||
| 035 | |a (vdu).b19063209 | ||
| 040 | |a DLC |b eng |c DLC |d DLC | ||
| 050 | 0 | 0 | |a HD69.N4 |b P34 1999 |
| 082 | 0 | 4 | |a 658.575 |2 21 |
| 100 | 1 | |a Patterson, Marvin L. | |
| 245 | 1 | 0 | |a Leading product innovation : |b accelerating growth in a product-based business / |c Marvin L. Patterson with John A. Fenoglio. |
| 260 | |a New York : |b John Wiley, |c c1999. | ||
| 300 | |a xiii, 434 p. : |b ill. ; |c 24 cm. | ||
| 505 | 0 | |a Ch. 1. Introduction -- Pt. I. Product Innovation - The Business Process That Drives Growth. Ch. 2. Linking Product Innovation with Business Growth. Ch. 3. Business Considerations for a Single Product. Ch. 4. Time Dynamics of the Innovation Engine -- Pt. II. The Process of Product Innovation. Ch. 5. The Innovation Engine - Fundamental Principles. Ch. 6. Operation of the Product Innovation Process. Ch. 7. Project Management Considerations -- Pt. III. Leading Product Innovation - Upper Management Roles. Ch. 8. Leading, Managing, and Building the Innovation Engine. Ch. 9. Managing Improvements to the Innovation Process -- Pt. IV. Creating the Environment. Ch. 10. Organizational Vision - The Guiding Force Field. Ch. 11. Leadership and the Creative Environment -- Pt. V. Measures of Success. Ch. 12. Measuring Product Innovation Performance. Ch. 13. Conclusion -- Appendix. A Mathematical Link between New Product Investment and Revenue Growth. | |
| 520 | 1 | |a "In this book, Marvin Patterson and John Fenoglio describe how many of today's leading firms have achieved bold new levels of profit and performance through improved product innovation management. More importantly, they provide business leaders with a complete blueprint for replicating that success in their organizations."--BOOK JACKET. "An authoritative guide to cutting-edge innovation management, Leading Product Innovation is required reading for executives and upper-level managers in all business sectors that depend upon successful new products."--BOOK JACKET. | |
| 500 | |a Includes index. | ||
| 650 | 0 | |a New products |x Management. | |
| 700 | 1 | |a Fenoglio, John A. | |
| 999 | f | f | |i 2a1e0fea-45fa-5835-bcf3-4f6d0de6bdc0 |s a030c490-9f38-5d95-8556-a051e54a35d9 |