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| 019 |
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|a 14607965
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|a 0910944121 (alk. paper)
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| 035 |
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|a (OCoLC)40954265
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|a (vdu).b19317268
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|a DLC
|b eng
|c DLC
|d DLC
|d LC
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|a HD59
|b .C453 1999
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|a 659.2
|2 21
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|a Chambers, Larry.
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| 245 |
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|a The guide to financial public relations :
|b how to stand out in the midst of competitive clutter /
|c Larry Chambers.
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| 260 |
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|a Boca Raton, Fla. :
|b St. Lucie Press,
|c c1999.
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| 300 |
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|a 328 p. :
|b ill. ;
|c 24 cm.
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| 505 |
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|a Pt. I. Building Your Publicity Program. Ch. 1. The Media Opportunity. Ch. 2. How to Position Yourself in the Right Marketplace. Ch. 3. Add the Media to Your Marketing Plan. Ch. 4. How to Get Your Message Out Fast. Ch. 5. Building a Top-of-Mind Awareness System. Ch. 6. Credibility Marketing Strategies -- Pt. II. Writing a Publishable Article. Ch. 7. How to Write the Problem/Solution Magazine Article. Ch. 8. More Things You can Do to Look Like a Pro. Ch. 9. Breaking into Print the Easy Way. Ch. 10. Where to Find the Right Trade Publication. Ch. 11. Trade Magazine Guidelines. Ch. 12. How to Leverage Your Articles. Ch. 13. Present Yourself on a Website. Ch. 14. Making Your Newsletters Sing -- Pt. III. Writing an Investment Book. Ch. 15. The Master Investment Book Template. Ch. 16. How to Sell Your Book to a Publisher - Before You Write It. Ch. 17. How to Make It Look Even More Professional. Ch. 18. How to Turn Your Old Articles into New Books. Ch. 19. Titles That Send a Message.
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| 505 |
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|a Ch. 20. Writing for Permissions. Ch. 21. How to Promote Your Book. Ch. 22. How to Land a Spot on a National Television Talk Show -- Pt. IV. The Circle of Publicity Activities. Ch. 23. Advertising and Public Relations - How to Make Them Work. Ch. 24. How to Turn a Trade Conference into a Gold Mine. Ch. 25. How to Turn Your Expertise into a College Course. Ch. 26. Yellow Gold: Revisit the Yellow Pages. Ch. 27. Speak Like an Expert - Unforgettable Presentations. Ch. 28. Help! -- App. I. Marketing Studies -- App. II. Media Comparison: Pros & Cons -- App. III. Sample Client Letters.
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| 504 |
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|a Includes bibliographical references (p. 313-315) and index.
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| 650 |
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|a Public relations.
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| 999 |
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f |
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