Contemporary marketing /

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Bibliographic Details
Main Author: Boone, Louis E.
Other Authors: Kurtz, David L.
Format: Book
Language:English
Published: South Melbourne, Vic. ; London : South-Western, Thomson Learning, c2002.
Edition:[2002 ed.]
Subjects:
Description
Item Description:Previous (i.e. 10th) ed.: Fort Worth : Harcourt College Publishers, c2001.
Physical Description:1 v. (various pagings) : col. ill., col. ports. ; 28 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0030351723(pbk.) :
0030339138 (alk. paper)