Contemporary marketing /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
South Melbourne, Vic. ; London :
South-Western, Thomson Learning,
c2002.
|
| Edition: | [2002 ed.] |
| Subjects: |
| Item Description: | Previous (i.e. 10th) ed.: Fort Worth : Harcourt College Publishers, c2001. |
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| Physical Description: | 1 v. (various pagings) : col. ill., col. ports. ; 28 cm. |
| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0030351723(pbk.) : 0030339138 (alk. paper) |