American Marketing Association. Educators' Conference, Kehoe, W. J., & Lindgren, J. H. (2002). 2002 AMA Educators' proceedings: Enhancing knowledge development in marketing. American Marketing Association.
Citação do estilo Chicago (17ª ed.)American Marketing Association. Educators' Conference, William J. Kehoe, e John H. Lindgren. 2002 AMA Educators' Proceedings: Enhancing Knowledge Development in Marketing. Chicago, Ill: American Marketing Association, 2002.
Citação MLA (8ª ed.)American Marketing Association. Educators' Conference, et al. 2002 AMA Educators' Proceedings: Enhancing Knowledge Development in Marketing. American Marketing Association, 2002.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.