2002 AMA Educators' proceedings : enhancing knowledge development in marketing /
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                  | Corporate Author: | |
|---|---|
| Other Authors: | , | 
| Format: | Book | 
| Language: | English | 
| Published: | 
      Chicago, Ill :
        
      American Marketing Association,    
    
      c2002.
     | 
| Series: | Proceedings series (American Marketing Association). Educators' proceedings ;
              v. 13.             | 
| Subjects: |