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2002 AMA Educators' proceedings : enhancing knowledge development in marketing /

2002 AMA Educators' proceedings : enhancing knowledge development in marketing /

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Bibliographic Details
Corporate Author: American Marketing Association. Educators' Conference
Other Authors: Kehoe, William J., 1941-, Lindgren, John H.
Format: Book
Language:English
Published: Chicago, Ill : American Marketing Association, c2002.
Series:Proceedings series (American Marketing Association). Educators' proceedings ; v. 13.
Subjects:
Marketing > Congresses.
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