Cita APA (7th ed.)

Heighton, E. J., & Cunningham, D. R. (1984). Advertising in the broadcast and cable media (2nd ed.). Wadsworth Pub. Co..

Cita Chicago (17th ed.)

Heighton, Elizabeth J., i Don R. Cunningham. Advertising in the Broadcast and Cable Media. 2nd ed. Belmont, Calif.: Wadsworth Pub. Co., 1984.

Cita MLA (8th ed.)

Heighton, Elizabeth J., i Don R. Cunningham. Advertising in the Broadcast and Cable Media. 2nd ed. Wadsworth Pub. Co., 1984.