Advertising in the broadcast and cable media /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Belmont, Calif. :
Wadsworth Pub. Co.,
c1984.
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| Edition: | 2nd ed. |
| Series: | Wadsworth series in mass communication.
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| Subjects: |
| Item Description: | Includes index. Rev. ed. of: Advertising in the broadcast media. 1976. |
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| Physical Description: | xv, 368 p. : ill. ; 25 cm. |
| Bibliography: | Bibliography: p. 361-363. |
| ISBN: | 0534029140 : |