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01051nam a2200313 a 4500 |
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CARM |
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| 008 |
830323s1984 caua b 00110 eng |
| 019 |
1 |
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|a 2606526
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| 020 |
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|a 0534029140 :
|c $21.95
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| 035 |
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|a (OCoLC)9392763
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| 035 |
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|a (vdu).b1561864x
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| 040 |
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|a VDU
|c VDU
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|a HF6146.B74
|b H44 1984
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| 082 |
0 |
4 |
|a 659.14
|2 19
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| 100 |
1 |
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|a Heighton, Elizabeth J.
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| 245 |
1 |
0 |
|a Advertising in the broadcast and cable media /
|c Elizabeth J. Heighton, Don R. Cunningham.
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| 250 |
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|a 2nd ed.
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| 260 |
0 |
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|a Belmont, Calif. :
|b Wadsworth Pub. Co.,
|c c1984.
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| 300 |
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|a xv, 368 p. :
|b ill. ;
|c 25 cm.
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| 490 |
0 |
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|a Wadsworth series in mass communication.
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| 500 |
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|a Includes index.
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| 500 |
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|a Rev. ed. of: Advertising in the broadcast media. 1976.
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| 504 |
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|a Bibliography: p. 361-363.
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| 650 |
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0 |
|a Broadcast advertising.
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| 650 |
|
0 |
|a Cable television advertising.
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| 700 |
1 |
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|a Cunningham, Don R.,
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| 999 |
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f |
|i 3a41e8aa-b551-5bbe-b976-4feb4c97e34c
|s 74b87cf1-2590-51b6-b0bb-9b5e7fd01431
|