European marketing : a strategic guide to the new opportunities /
Պահպանված է:
| Հիմնական հեղինակ: | |
|---|---|
| Ձևաչափ: | Գիրք |
| Լեզու: | English |
| Հրապարակվել է: |
Burr Ridge, Ill. :
Irwin Professional Pub.,
c1994.
|
| Հրատարակություն: | North American ed. |
| Խորագրեր: |
Բովանդակություն:
- Ch. 1. Introduction
- Ch. 2. European Markets and Cultures
- Ch. 3. The European Business and Political Background
- Ch. 4. European Customers and Market Definition
- Ch. 5. European Marketing Research
- Ch. 6. Developing the Options for European Marketing Strategy
- Ch. 7. Selecting the Best Option
- Ch. 8. European Market Entry and Country Selection
- Ch. 9. European Product Decisions
- Ch. 10. European Pricing Decisions
- Ch. 11. European Promotion Decisions
- Ch. 12. European Place Decisions
- Ch. 13. European Human Resources and Organization Decisions
- Ch. 14. Marketing Planning and Control for Europe
- Ch. 15. Future European Developments and Their Potential for North American Companies
- Appendix I: The Constitution of the European Community
- Appendix II: The ECU
- Appendix III: Summary of Rules on Cross-Border Mergers and Acquisitions.