Strategic marketing : a European approach /
Shranjeno v:
| Glavni avtor: | |
|---|---|
| Format: | Knjiga |
| Jezik: | English French |
| Izdano: |
London ; New York :
McGraw-Hill,
c1993.
|
| Serija: | McGraw-Hill marketing for professionals.
|
| Teme: |
| Fizični opis: | xv, 539 p. : ill. ; 24 cm. |
|---|---|
| Bibliografija: | Includes bibliographical references (p. [503]-527) and indexes. |
| ISBN: | 0077077954 : |