Strategic marketing : a European approach /
Zapisane w:
| 1. autor: | |
|---|---|
| Format: | Książka |
| Język: | English French |
| Wydane: |
London ; New York :
McGraw-Hill,
c1993.
|
| Seria: | McGraw-Hill marketing for professionals.
|
| Hasła przedmiotowe: |
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| 050 | 0 | 0 | |a HF5415.13 |b .L33213 1993 |
| 082 | 0 | 4 | |a 658.8094 |2 20 |
| 100 | 1 | |a Lambin, Jean-Jacques, |d 1933- | |
| 240 | 1 | 0 | |a Marketing stratégique. |l English. |
| 245 | 1 | 0 | |a Strategic marketing : |b a European approach / |c Jean-Jacques Lambin. |
| 260 | |a London ; |a New York : |b McGraw-Hill, |c c1993. | ||
| 300 | |a xv, 539 p. : |b ill. ; |c 24 cm. | ||
| 490 | 0 | |a McGraw-Hill marketing for professionals series. | |
| 504 | |a Includes bibliographical references (p. [503]-527) and indexes. | ||
| 650 | 0 | |a Marketing |z Europe |x Management. | |
| 830 | 0 | |a McGraw-Hill marketing for professionals. | |
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