rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Strategic marketing
    sub title: a European approach
  title info:
    title: Marketing stratégique. English
  name:
    name part: Lambin, Jean-Jacques
    name part: 1933-
    role:
      role term: creator
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: enk
    place:
      place term: London
    place:
      place term: New York
    publisher: McGraw-Hill
    date issued: c1993
    date issued: 1993
    issuance: monographic
  language:
    language term: eng
  language:
    language term: fre
  physical description:
    form: print
    extent: xv, 539 p. : ill. ; 24 cm.
  note: Jean-Jacques Lambin.
  note: Includes bibliographical references (p. [503]-527) and indexes.
  subject:
    geographic code: e------
  subject:
    topic: Marketing
    geographic: Europe
    topic: Management
  classification: HF5415.13 .L33213 1993
  classification: 658.8094
  related item:
    title info:
      title: McGraw-Hill marketing for professionals series
  related item:
    title info:
      title: McGraw-Hill marketing for professionals
  identifier: 0077077954 :
  identifier: 93021714 //r95
  record info:
    record content source: VDU
    record creation date: 930204
    record change date: 00000000000000.0
    record identifier: c000416907