Broadcast and cable selling /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Belmont, Calif. :
Wadsworth Pub. Co.,
c1993.
|
| Edition: | Updated 2nd ed. |
| Subjects: |
| Physical Description: | xiii, 447 p. : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0534197701 |