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930826s1993 ilua 00100 eng |
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|a 1557384487
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|a (OCoLC)28639216
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|a (vdu).b16222520
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|c VDU
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|a HF5415.127
|b .M67 1993
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|a 658.83480973
|2 20
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| 100 |
1 |
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|a Morgan, Carol M.
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| 245 |
1 |
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|a Segmenting the mature market :
|b identifying, targeting, and reaching America's diverse, booming senior markets /
|c Carol M. Morgan, Doran J. Levy.
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| 260 |
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|a Chicago, Ill. :
|b Probus Pub. Co.,
|c c1993.
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| 300 |
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|a xvii, 363 p. :
|b ill. ;
|c 24 cm.
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| 505 |
0 |
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|a Pt. 1. A New View of the Mature Market. 1. Attitudes: What Drives the Market? 2. Ways of Segmenting the Market. 3. The Importance of the Mature Market -- Pt. 2. The Self Segments: Attitudes toward Life, Aging, and Finances. 4. The Four Self Segments. 5. Travel Plans. 6. Cars and Automobile Clubs. 7. Retirement and Its Financing. 8. Financial Services. 9. Dealing with Change. 10. Politics: Many Voices. 11. Where and What They Spend. 12. Focusing on Pets. 13. Reaching the Self Segments -- Pt. 3. The Health Segments: Views on Prevention and Sickness. 14. The Four Health Segments. 15. Healing the Mature Market. 16. Cultivating Wellness. 17. Reaching the Health Segments -- Pt. 4. The Food Segments: Attitudes toward Eating and Nutrition. 18. The Three Food Segments. 19. Food Trends and Purchases. 20. New Food Products and Services. 21. Dining Out. 22. Reaching the Food Segments.
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| 504 |
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|a Includes bibliographical references and index.
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| 650 |
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|a Market segmentation
|z United States.
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| 650 |
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|a Older consumers
|z United States.
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| 700 |
1 |
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|a Levy, Doran J.
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| 999 |
f |
f |
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|s 1177c0b3-7849-518d-9818-100648290a3a
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