APA (7th ed.) Citation

Marketing Science Institute & Alpert, F. H. (1996). Pioneer brand advantage in Japan and the United States. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Marketing Science Institute and Frank H. Alpert. Pioneer Brand Advantage in Japan and the United States. Cambridge, Mass.: Marketing Science Institute, 1996.

MLA (8th ed.) Citation

Marketing Science Institute and Frank H. Alpert. Pioneer Brand Advantage in Japan and the United States. Marketing Science Institute, 1996.