APA-Zitierstil (7. Ausg.)

Wentz, W. B. (1979). Marketing research: Management, method, and cases (2d ed.). Harper & Row.

Chicago-Zitierstil (17. Ausg.)

Wentz, Walter B. Marketing Research: Management, Method, and Cases. 2d ed. New York: Harper & Row, 1979.

MLA-Zitierstil (8. Ausg.)

Wentz, Walter B. Marketing Research: Management, Method, and Cases. 2d ed. Harper & Row, 1979.