Marketing research : management, method, and cases /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Harper & Row,
c1979.
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| Edition: | 2d ed. |
| Subjects: |
Table of Contents:
- Marketing research--Research management--Research design--Data acquisition--Surveys--Data processing--Data reduction--Data analysis--Marketing information systems--Sampling--Experimentation--Experimental designs--Experimental data--Data collection--Qualitative research--Structured tests--Unstructured tests--Scaling--Bivariate methods--Leo Burnett U.S.A
- --Multivariate analysis--Linear regression models--Curvilinear regression models--Time-series versus cross-sectional data--models--Factor analysis--Discriminant analysis--Forecasting--Growth models--Nonstatistical methods--Market simulation.