Marketing, principles and strategies /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Random House,
c1987.
|
| Edition: | 1st ed. |
| Subjects: |
| Physical Description: | xxi, 673 p. : col. ill. ; 26 cm. |
|---|---|
| Bibliography: | Includes bibliographies and index. |
| ISBN: | 0394351916 |