The art of the advantage : 36 strategies to seize the competitive edge /
"Using ancient Eastern philosophy and military tactics, Krippendorff shows how contemporary companies can create unfamiliar and unpredictable corporate strategies. At a time when companies must compete on every level: price, strategy, distribution, manufacturing, customer service, R & D and...
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| Format: | Book |
| Language: | English |
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New York :
Texere,
2003.
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| Summary: | "Using ancient Eastern philosophy and military tactics, Krippendorff shows how contemporary companies can create unfamiliar and unpredictable corporate strategies. At a time when companies must compete on every level: price, strategy, distribution, manufacturing, customer service, R & D and operations gaining any type of advantage promotes a company's ultimate success. The strategems break inherited ways of thinking, cultural assumptions and rules, and they provide patterns for navigating complex situations and competitive interactions." "Krippendorff skillfully weaves the story of the ancient strategems with contemporary case studies from top business and strategic management schools. Each chapter analyzes a company's situation, options, decisions, and results. The 36 stratagems are divided equally into four thematic parts: Polarity (Yin Yang) explores the balance of opposing forces; Yielding (Wu Wei) illustrates alternatives to confrontation; Continuous Change (Wu Chang) shows how to thrive in fluid situations, and Indirect Action (Shang Bing Wu Bing) proposes alternatives to head-on conflict."--Jacket. |
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| Physical Description: | xxi, 270 pages : illustrations ; 24 cm |
| Bibliography: | Includes bibliographical references (pages 261-268). |
| ISBN: | 1587991683 9781587991684 1587991780 9781587991783 |