The art of the advantage : 36 strategies to seize the competitive edge /

"Using ancient Eastern philosophy and military tactics, Krippendorff shows how contemporary companies can create unfamiliar and unpredictable corporate strategies. At a time when companies must compete on every level: price, strategy, distribution, manufacturing, customer service, R & D and...

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Autor principal: Krippendorff, Kaihan
Format: Llibre
Idioma:English
Publicat: New York : Texere, 2003.
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