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36 strategies to seize the competitive edge
"Using ancient Eastern philosophy and military tactics, Krippendorff shows how contemporary companies can create unfamiliar and unpredictable corporate strategies. At a time when companies must compete on every level: price, strategy, distribution, manufacturing, customer service, R & D and operations gaining any type of advantage promotes a company's ultimate success. The strategems break inherited ways of thinking, cultural assumptions and rules, and they provide patterns for navigating complex situations and competitive interactions." "Krippendorff skillfully weaves the story of the ancient strategems with contemporary case studies from top business and strategic management schools. Each chapter analyzes a company's situation, options, decisions, and results. The 36 stratagems are divided equally into four thematic parts: Polarity (Yin Yang) explores the balance of opposing forces; Yielding (Wu Wei) illustrates alternatives to confrontation; Continuous Change (Wu Chang) shows how to thrive in fluid situations, and Indirect Action (Shang Bing Wu Bing) proposes alternatives to head-on conflict."--Jacket.
pt. 1. Yin yang: polarity -- pt. 2. Wu wei: go with the grain -- pt. 3. Wu chang: continuous change -- pt. 4. Shang bing wu bing: indirect action.
Includes bibliographical references (pages 261-268).