The art of the advantage : 36 strategies to seize the competitive edge /
"Using ancient Eastern philosophy and military tactics, Krippendorff shows how contemporary companies can create unfamiliar and unpredictable corporate strategies. At a time when companies must compete on every level: price, strategy, distribution, manufacturing, customer service, R & D and...
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| Glavni autor: | |
|---|---|
| Format: | Knjiga |
| Jezik: | English |
| Izdano: |
New York :
Texere,
2003.
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| Teme: |
Sadržaj:
- pt. 1. Yin yang: polarity
- pt. 2. Wu wei: go with the grain
- pt. 3. Wu chang: continuous change
- pt. 4. Shang bing wu bing: indirect action.