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  1. 1
    Benefit segmentation : an industrial application /
    Book
    by Moriarty, Rowland T.
    Published 1982
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  2. 2
    Niche selling : how to find your customer in a crowded market /
    Book
    by Brooks, William T., 1945-
    Published 1992
    Publisher description
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  3. 3
    A handbook : using market segmentation to increase transit ridership /
    Book
    by Elmore-Yalch, Rebecca
    Published 1998
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  4. 4
    Accounting for the market share-ROI relationship /
    Book
    by Farris, Paul W.
    Published 1989
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  5. 5
    Segmenting the mature market : identifying, targeting, and reaching America's diverse, booming senior markets /
    Book
    by Morgan, Carol M.
    Published 1993
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  6. 6
    Estimation of market segments from marginal information /
    Book
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  7. 7
    A handbook : integrating market research into transit management /
    Book
    by Elmore-Yalch, Rebecca
    Published 1998
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