Marketing Management 179 Case studies 53 Farm produce 44 Tourism 43 Congresses 35 Marketing research 32 Mathematical models 31 Advertising 30 Commerce 27 Wool 21 Economic aspects 19 Periodicals 18 Retail trade 18 Consumers 17 Produce trade 17 Wool industry 17 Agriculture 16 Decision making 16 Bibliography 15 Planning 15 Data processing 14 Sales management 14 Selling 13 Costs 12 New products 12 Social aspects 12 Export marketing 11 Professions 10 Study and teaching 10