Services marketing : text, cases & readings /

Professions > Marketing.

Service industries > Marketing.

Comparing Marketing Management in Package Goods and Service Organizations > Breaking Free from Product Marketing > Ryder System,Inc > KCTS-Channel 9,Seattle > Coolidge Bank and Trust Company > Hospitals Can Learn > Valuable Marketing Strategies from Hotels > Marketing of Professional Services > Positioning The Service Organization in the Marketplace > Harris-Johnson Assoc. > Parker House > Health Systems,Inc. > How Consumer Evaluation Processes Differ between Goods and Services > Managing the Customer Mix > Bridger Bowl Ski Area > American Repertory Theatre > Burnham Van Service,Inc. > Look to Consumers to Increase Productivity > Employee as Customer > Managing Demand > 911 Emergency Number in New York > Southwest Airlines > Marriott's Rancho Las Palmas Resort > Match Supply and Demand in Service Industries > Managing the Service Marketing System > Mitchum, Jones and Templeton,Inc. > Federal Express:Customer Service Dept. > Buffalo Savings Bank > Where Does the Customer Fit in a Service Operation? > Guidelines for the Advertising of Services > Planning, Organizing, and Implementing the Marketing Effort > United States Postal Service, > Cunningham Inc.:Industrial Service Group > Dunfey Hotels Corporation