Cita APA (7th ed.)

Lovelock, C. H. (1984). Services marketing: Text, cases & readings. Prentice-Hall.

Cita Chicago (17th ed.)

Lovelock, Christopher H. Services Marketing: Text, Cases & Readings. Englewood Cliffs, N.J.: Prentice-Hall, 1984.

Cita MLA (8th ed.)

Lovelock, Christopher H. Services Marketing: Text, Cases & Readings. Prentice-Hall, 1984.