Lovelock, C. H. (1984). Services marketing: Text, cases & readings. Prentice-Hall.
Dyfyniad Arddull ChicagoLovelock, Christopher H. Services Marketing: Text, Cases & Readings. Englewood Cliffs, N.J.: Prentice-Hall, 1984.
Dyfyniad MLALovelock, Christopher H. Services Marketing: Text, Cases & Readings. Prentice-Hall, 1984.
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