Accounting for the market share-ROI relationship /
Saved in:
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Mass. :
Marketing Science Institute,
1989.
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| Series: | Report (Marketing Science Institute (Cambridge, Mass.)) ;
89-118. |
| Subjects: |
CARM 1 Store
| Call Number: |
A2:AL35C3 D02749 |
|---|---|
| Copy 1 | Available Place a Hold |