Accounting for the market share-ROI relationship /
Gorde:
| Egile nagusia: | |
|---|---|
| Beste egile batzuk: | , |
| Formatua: | Liburua |
| Hizkuntza: | English |
| Argitaratua: |
Cambridge, Mass. :
Marketing Science Institute,
1989.
|
| Saila: | Report (Marketing Science Institute (Cambridge, Mass.)) ;
89-118. |
| Gaiak: |
| Deskribapen fisikoa: | 28 p. :ill. ; 1989. |
|---|---|
| Bibliografia: | Includes bibliographical references. |