Measuring advertising effectiveness : selected readings /

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Bibliographic Details
Other Authors: Wheatley, John J.
Format: Book
Language:English
Published: Homewood, Ill. : R. D. Irwin, c1969.
Series:Ama reprint series
Subjects:

CARM 1 Store

Holdings details from CARM 1 Store
Call Number: A2:AG09A0 B01960
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