Marketing principles /
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Santa Monica, Calif. :
Goodyear Pub. Co.,
c1980.
|
| Edition: | 3rd ed. |
| Subjects: |
Marketing
> Marketing management
> Marketing audit
> Marketing research
> Customers
> Suppliers
> Industrial marketing
> Dynamics of market structure and conduct
> Marketing and public policy
> Buyer behavior
> Market segmentation
> Product/market matching
> Pricing and budgeting decisions
> Product decisions
> Promotion decisions
> Channel decisions
> Marketing program.
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CARM 1 Store
| Call Number: |
A1:AJ36E0 D06207 |
|---|---|
| Copy 1 | Available Place a Hold |