Marketing principles /
Uloženo v:
| Hlavní autor: | |
|---|---|
| Médium: | Kniha |
| Jazyk: | English |
| Vydáno: |
Santa Monica, Calif. :
Goodyear Pub. Co.,
c1980.
|
| Vydání: | 3rd ed. |
| Témata: |
Marketing
> Marketing management
> Marketing audit
> Marketing research
> Customers
> Suppliers
> Industrial marketing
> Dynamics of market structure and conduct
> Marketing and public policy
> Buyer behavior
> Market segmentation
> Product/market matching
> Pricing and budgeting decisions
> Product decisions
> Promotion decisions
> Channel decisions
> Marketing program.
|
| Fyzický popis: | xxiii, 647 p. : ill. ; 24 cm. |
|---|---|
| Bibliografie: | Includes bibliographies and indexes. |
| ISBN: | 0830254846 |