Marketing principles /
Guardado en:
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
Santa Monica, Calif. :
Goodyear Pub. Co.,
c1980.
|
| Edición: | 3rd ed. |
| Materias: |
Marketing
> Marketing management
> Marketing audit
> Marketing research
> Customers
> Suppliers
> Industrial marketing
> Dynamics of market structure and conduct
> Marketing and public policy
> Buyer behavior
> Market segmentation
> Product/market matching
> Pricing and budgeting decisions
> Product decisions
> Promotion decisions
> Channel decisions
> Marketing program.
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| 050 | 0 | 0 | |a HF5415.13 |b .E54 1980 |
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| 100 | 1 | |a Enis, Ben M. | |
| 245 | 1 | 0 | |a Marketing principles / |c Ben M. Enis. |
| 250 | |a 3rd ed. | ||
| 260 | |a Santa Monica, Calif. : |b Goodyear Pub. Co., |c c1980. | ||
| 300 | |a xxiii, 647 p. : |b ill. ; |c 24 cm. | ||
| 504 | |a Includes bibliographies and indexes. | ||
| 650 | 0 | |a Marketing |x Management. | |
| 653 | 1 | |a Marketing--Marketing management--Marketing audit--Marketing research--Customers--Suppliers--Industrial marketing--Dynamics of market structure and conduct--Marketing and public policy--Buyer behavior--Market segmentation--Product/market matching--Pricing and budgeting decisions--Product decisions--Promotion decisions--Channel decisions--Marketing program. | |
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