Retail marketing plans : how to prepare them, how to use them /

Retail marketing plans : how to prepare them, how to use them /

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Bibliographic Details
Main Author: McDonald, Malcolm
Corporate Author: Chartered Institute of Marketing
Other Authors: Tideman, Christopher C. S.
Format: Book
Language:English
Published: Oxford : Published on behalf of the Chartered Institute of Marketing [by] Butterworth-Heinemann, 1993
Series:Marketing series. Professional development
Subjects:
Marketing > Planning.
Communication in marketing.
Retail trade.
Retail trades > Marketing.

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