Retail marketing plans : how to prepare them, how to use them /
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| Format: | Book |
| Language: | English |
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Oxford :
Published on behalf of the Chartered Institute of Marketing [by] Butterworth-Heinemann,
1993
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| Series: | Marketing series. Professional development
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| Item Description: | Includes index. |
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| Physical Description: | xi, 338 p. : ill., forms ; 24 cm. |
| ISBN: | 0750620218 0750620218 (pbk) : |