Promotion management & marketing communications /

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Bibliographic Details
Main Author: Shimp, Terence A.
Format: Book
Language:English
Published: Fort Worth : Dryden Press, c1993.
Edition:3rd ed.
Series:Dryden Press series in marketing
Subjects:

CARM 1 Store

Holdings details from CARM 1 Store
Call Number: A3:AF15D0 D07280
Copy 1 Available  Place a Hold