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| LEADER |
01279nam a2200361 a 4500 |
| 001 |
c000174124 |
| 003 |
CARM |
| 005 |
20041011103948.0 |
| 008 |
930909s1993 txua b 001 0 eng |
| 010 |
|
|
|a 92070973
|
| 019 |
1 |
|
|a 10152462
|5 LACONCORD2021
|
| 020 |
|
|
|a 0030767482
|
| 020 |
|
|
|a 0030767482 (pbk.)
|
| 035 |
|
|
|a (OCoLC)27451294
|5 LACONCORD2021
|
| 040 |
|
|
|a LC
|b eng
|c LC
|d XNLS
|
| 050 |
0 |
0 |
|a HF5415.123
|b .S54 1993
|
| 082 |
0 |
0 |
|a 658.8/2
|2 20
|
| 082 |
0 |
0 |
|a 658.82
|2 20
|
| 100 |
1 |
|
|a Shimp, Terence A.
|
| 245 |
1 |
0 |
|a Promotion management & marketing communications /
|c Terence A. Shimp.
|
| 246 |
3 |
|
|a Promotion management and marketing communications
|
| 250 |
|
|
|a 3rd ed.
|
| 260 |
|
|
|a Fort Worth :
|b Dryden Press,
|c c1993.
|
| 300 |
|
|
|a xxii, 682 p. :
|b ill. (some col.) ;
|c 24 cm.
|
| 440 |
|
0 |
|a Dryden Press series in marketing
|
| 504 |
|
|
|a Includes bibliographical references and indexes.
|
| 650 |
|
0 |
|a Communication in marketing.
|
| 650 |
|
0 |
|a Sales promotion.
|
| 650 |
|
0 |
|a Advertising.
|
| 650 |
|
0 |
|a Direct marketing.
|
| 852 |
8 |
|
|b CARM
|h A3:AF15D0
|i D07280
|p 0244480
|f BK
|
| 999 |
f |
f |
|i 7e4471d8-9a72-5ad3-9d45-5590286ae9ae
|s dc329dd1-efda-55f4-9b85-a1584d522cc1
|
| 952 |
f |
f |
|p Can circulate
|a CAVAL
|b CAVAL
|c CAVAL
|d CARM 1 Store
|e D07280
|f A3:AF15D0
|h Other scheme
|i book
|m 0244480
|